ALEXIS R. LAURICELLA, ALICE ANN HOWARD GOLA, and SANDRA L. CALVERTChildren’s Digital Media Center, Department of Psychology, Georgetown University, Washington, DC, USA, 2011
“Children form emotional relationship with television characters, reporting that they ‘really like’ certain popular television characters such as Dora from Dora the Explorer. Additionally, using pictures of popular familiar characters, such as Elmo from Sesame Street, increased preschool-aged children’s preference for foods that were being marketed. As onscreen characters become socially meaningful to young children, they may become more likely to trust the characters, and therefore, learn the information that is being presented onscreen.”
As students watch WonderGrove videos, they develop a connection with the main characters and learn to trust them. As the characters become meaningful to the students, they are more likely to learn and grasp the lessons being presented.
Kaj Bjorkqvist and Kirsti Lagerspetz, April 1983
“By far the most popular films among children are cartoons. This was established in our pre-experiments among preschool children in daycare centers.”
Research states that the most popular films among children are cartoons. WonderGrove produces animations with valuable lessons and social skills that provide students with the knowledge and lessons they need in methods that they enjoy and can relate to.
Mireille Betrancourt and Alain Chassot
“Given the explanative and computational power of visualization, children’s attraction towards visualization is potentially beneficial for learning, provided that appropriate guidance is given in the instructional material.”
As students develop trust and connect with the WonderGrove characters, it improves their learning of concepts.
“University of Pennsylvania researchers led by Matthew A. Lapierre, MA, evaluated 80 kids between the ages of 4 and 6 to determine if advertisers using a licensed cartoon character on food packaging affected children’s taste assessments of the cereals. Almost all the kids reported liking the cereal, but those who saw a popular media character on the box said they liked it more than the kids who viewed a box with no character on it.”
Since students remember visual cues more than verbal cues, WonderGrove uses animations featuring characters talking about superfoods and making healthy choices that students can identify with and remember when it comes time to eat.
Christina A. Roberto, MS, Jenny Baik, BA, Jennifer L. Harris, MBA, PhD, Kelly D. Brownell, PhD, 2010
“Children significantly preferred the taste of foods that had popular cartoon characters on the packaging, compared with the same foods without characters.”
The more WonderGrove animations students watch, the more they’ll emotionally connect to the characters and want to imitate their actions. WonderGrove focuses on healthy lessons and life skills, which encourage students to pick healthier options.
Brian Wansink, PhD; David R. Just, PhD; Collin R. Payne, PhD
“In contrast, this study suggests that the use of branding or appealing branded characters may benefit healthier foods more than indulgent, more highly processed foods. Just as attractive names have been shown to increase the selection of healthier foods in school lunchrooms, brands and cartoon characters can do the same with preliterate children.”
WonderGrove puts their characters on every activity the child will ever see. When the students see the characters, they associate them with the lesson and are more likely to pay attention to what they are learning.
Ida Eva Zielinska, Bette Chambers
“Results suggest that pro-social modeling using television can encourage pro-social behavior in the daycare setting. A group viewing context, with or without post viewing enactive pro-social training, may enhance pro-social modeling effects.”
WonderGrove features cartoons starring a group of characters at one time, which enhances social modeling effects and encourages social behavior among viewers.
“They further report that advertising can influence how children view and obtain appropriate products to use now and in the future.”
Children’s attitude towards products changes when they see characters they know using them. WonderGrove uses their characters to market healthy eating and responsible choices, which makes students more likely to embrace the behavior because they trust the characters they watch.
Kathlyn M. Steedly, Ph.D., Amanda Schwartz, Ph.D., Michael Levin, M.A., & Stephen D. Luke, Ed.D. 2008
“The classroom is one such environment children must learn to navigate. Successful learning requires students to interact closely with teachers and peers. In addition to their general importance for daily interaction, social skills can have a big impact on a child’s ability to succeed in an academic setting. The classroom becomes both a training ground for development of social skills and an arena in which those skills are put to use.”
WonderGrove focuses on teaching social skills and politeness. Viewing the cartoons in a classroom enhances the students’ development of social skills, especially in an area where the skills can be put to use immediately.
“Sesame Street’s new health conscious shows are as good of a reminder for adults as they are for children. In one episode, Elmo and Zoe decide on a snack of cookies and ice cream. Miles, who is at the fruit stand, entices them to have some fruit instead.”
As students develop more trust for the characters, they become more likely to make the healthy choices that the characters are making.
Vincent, Claudia G. – Horner, Robert H. – Sugai, George
“Once students acquire the skills necessary for successful classroom interactions, they will be more likely to generalize their acquired skills to other settings and contribute to the school-wide culture of social competence.”
The WonderGrove lessons teach proper behaviors for a classroom setting so the students can implement what they are learning right away, and continue to improve their social skills while at school.
“Some kids grow up in rural areas, or fairly homogenous neighborhoods, and have limited interaction with kids from other backgrounds. For these kids, high-quality cartoons provide a glimpse into those backgrounds and expose them to cultural differences that they might otherwise be unaware of.”
WonderGrove features characters from diverse backgrounds. It is important for kids to learn about cultural differences that they might otherwise be unaware of, and WonderGrove makes this readily available.
Joseph A. Durlak, Roger P. Weissberg, Allison B. Dymnicki, Rebecca D. Taylor,
Kriston B. Schellinger 2011
“Extensive develop-mental research indicates that effective mastery of social-emotional competencies is associated with greater well-being and better school performance whereas the failure to achieve competence in these areas can lead to a variety of personal, social, and academic difficulties.”
Research states that school-based efforts to promote students’ social and emotional learning represent a promising approach to enhance children’s success in school and life. WonderGrove Learn provides a learning environment for classrooms that directly enhances children’s success in development.
“It demonstrates that children who view Sesame Street episodes with pro-social messages exhibit significantly higher levels of pro-social behavior — such as cooperating, helping, and sharing — than those who do not watch, as much as 40% higher.”
Research states that kids who watch episodes with pro-social messages exhibit higher levels of pro-social behavior. Every WonderGrove episode teaches a social skill that will directly improve their behaviors 40% more than those who are not watching.
By Dr. Sally Grimes, Dr. Robert McCabe, and Alyson Rodman, 2007
“For all developing readers, computer-assisted instruction that is research based and tailored to each student has significant potential to accelerate the learning process.”
Studies show that computer-assisted instruction has significant potential to accelerate the learning process. When WonderGrove animations are used consistently, students are able to learn valuable lessons while being entertained.